Check in on Joe Rogan’s podcast, as an estimated 11 million viewers and listeners do for each episode, and you’ll invariably see Rogan lighting up a premium, pulled from an elegant black lacquer box sitting to his right.

The cigar comes from Nick Melillo’s Foundation Cigar Co., and it’s no accident that Rogan enjoys the brand.
“My man Nick really knows cigars,” Rogan told comedian and world class eccentric Tom Green on a February episode, as he opened a box and handed one over.

Melillo’s trajectory into cigar industry esteem was preordained. The Connecticut native grew up with both his grandparents and his father enjoying the best cigars they could find.

“My family was not directly involved in the industry, they were all involved in cigars – smoking them,” he says. His first lesson in loving cigars came early.

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